Branded Residences in 2026

The supply picture on Savills and Knight Frank data.

How large is the branded residences market in 2026?

About 910 schemes and compounding. Savills counted roughly 910 schemes at end-2025, up 19% from 764 a year earlier and nearly triple the 323 of 2015, with 837 contracted projects through 2032 taking the eventual total toward 1,747. The pipeline spans more than 90 countries, 25 of them first-timers.

Knight Frank’s survey of over 1,000 developments across 80 countries projects the number of branded developments growing 59% in the five years to 2029. Asia-Pacific is the growth engine, up 55% in five years on Vietnam, Thailand, and India, while non-hotel brands from automotive, fashion, and food and beverage keep entering the category.

Sources: Savills Branded Residences 2025/26, Knight Frank Global Branded Residence Survey, sector coverage 2025-2026.

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And where it erodes.

Is the branded residence price premium worth paying in 2026?

It depends on scarcity, not on the logo. Savills puts the average global premium around 33%, and 39% in resorts; Knight Frank frames 20% to 35% with better resale and rental performance. But the average blends two different markets: scarce top-tier brands whose premiums hold or compound, and mass-luxury supply whose premiums compress sharply where several branded towers compete in one district. The buyer’s question is which distribution the specific scheme belongs to.

• Check brand scarcity in that city: the premium erodes fastest where the same tier of brand is oversupplied.
• Read the brand agreement: its length, renewal terms, and what happens to services (and the premium) if the operator exits.
• Model the service charges over a ten-year hold: the running cost is where paper premiums go to die.
• Test resale evidence, not launch pricing: the premium that matters is the one the second owner pays.

Why the category fits cross-border buyers.

Why do cross-border buyers overweight branded residences?

Because the brand substitutes for the local knowledge they do not have. A buyer landing in a new market cannot easily verify build quality, management standards, or rental performance; a global operator’s name is a bond posted against all three. That is why the category over-indexes in exactly the markets cross-border capital favours: Dubai, Miami, London, and the resort coasts.

Intric maps this intent alongside residency implications, preservation characteristics, and education access across more than 70 markets on a comparable basis, so a family can see where a single purchase satisfies the most of what it is actually trying to do. The intelligence layer surfaces the comparison and the trade-offs. The judgment, and the decision, stay with the investor and their advisers.

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How many branded residences are there in 2026?

Around 910 schemes globally at end-2025, up 19% in a year and nearly triple the 323 of 2015, with the contracted pipeline taking the total toward 1,747 by 2032, per Savills.

What premium do branded residences command?

Savills puts the global average around 33%, rising to about 39% in resort locations; Knight Frank frames it at 20% to 35% over comparable non-branded stock, with stronger resale and rental performance.

Where is the branded residence market growing fastest?

Asia-Pacific, up 55% in five years on Vietnam, Thailand, and India, per Savills, while Knight Frank projects 59% global growth in developments in the five years to 2029.

What should buyers check before paying the premium?

Brand scarcity in that specific city, the length and renewal terms of the brand agreement, service charges over the full hold, and resale evidence rather than launch pricing.

Sources and further reading: Savills (Branded Residences 2025/26: scheme counts, pipeline, and premiums); Knight Frank (Global Branded Residence Survey: growth forecast and premium range); sector analysis, 2026 (premium bifurcation by brand tier).

This report is provided for information only and is not tax, legal, immigration, or investment advice. Rules change frequently and vary by individual circumstance; take qualified professional advice before acting. Property values can fall as well as rise and capital is at risk. Past performance is not a guide to future performance. Figures are rounded and attributed to the named third parties above. A UK property confers no residency or visa right.