100 George Street W1

About the property

41 completed Georgian-inspired residences with five-star amenities in the heart of Marylebone, ready to occupy now

Forty-one carefully composed one- to four-bedroom residences and penthouses occupy the first to sixth floors of a completed mixed-use masterplan in the heart of Marylebone, adjacent to Mayfair. Homes range from 574 to 3,130 sq ft, with selected residences featuring private terraces and dual-aspect outlooks onto Loxton Walk, a beautifully landscaped pedestrianised garden courtyard. Georgian-inspired architecture in handmade Yorkshire brick pairs with interiors featuring bespoke sawn-oak kitchens, generous reception rooms and, in select homes, fireplaces and alfresco terraces. Residents enjoy five-star hotel-style concierge, a ground-floor lobby and library, a residents' lounge, and a private gym with treatment room and sauna. The development completed in Q3 2025, enabling immediate occupation or rental, with estimated gross yields of approximately 4.2 to 4.8 percent. Request Access to explore available residences.

Why buy

Completed and ready to occupy
Completed in Q3 2025 — these exceptional residences are ready to move into now, removing construction risk and enabling immediate occupation or rental.
Prime Marylebone within a landmark masterplan
41 residences in one of London's most desirable neighbourhoods, adjacent to Mayfair and encircled by the Royal Parks. Set within 200,000 sq ft mixed-use masterplan linked by Loxton Walk, offering a curated selection of enticing retailers and restaurants opening onto a private pedestrianised garden courtyard.
Five-star, hotel-style amenities
Dedicated 24-hour concierge, ground-floor lobby and library, state-of-the-art residents' lounge, private fitness studio with treatment room and sauna, secure basement parking via car lift and dedicated cycle storage — all accessed directly from the lift.
Designed by Hopkins Architects
A globally acclaimed practice delivering Georgian-inspired architecture and Bulthaup-kitchen interiors, by world renowned developers Native Land in partnership with Derwent London and The Portman Estate, for cosmopolitan London living.
Resilient prime-London yields
Knight Frank (February 2026) estimates gross yields of c.4.2%-4.8%, underpinned by sustained high-calibre tenant demand for luxury Marylebone apartments.
Tax efficiency for portfolio buyers
Purchases of six or more apartments in a single transaction are treated as a non-residential purchase for SDLT, where the top rate is 5%.

The address

Elizabeth, Jubilee & Central lines — direct to the City, Canary Wharf & Heathrow [Short walk]
Central line; gateway to Hyde Park & Oxford Street [Short walk]
Bakerloo, Jubilee, Metropolitan, Circle & Hammersmith lines + National Rail [Short walk]